SALT LAKE CITY – A couple of Utah sisters are fighting back against Carl’s Jr. commercials which typically feature scantily clad, attractive women devouring the latest burger the chain is pushing.
Twin sisters, 28-year-old Lexie and Lindsay Kite, founded Beauty Redefined, and are calling for others to join their boycott and #CuttheCarls.
The sisters said the ads are a prime example of what is wrong with the way women are portrayed in our culture, according to SFgate.com.
They are encouraging others to join in with the social media campaign using the hash tags #CuttheCarls and #MoreThanMeat.
The sisters aren’t the first to take issue with the ads.
Carl’s Jr. has previously responded to critics in a 2011 news release saying, “We believe in putting hot models in our commercials, because ugly ones don’t sell burgers.”
However, the Kite sisters say the ads teach viewers women are objects and that they could lead to eating disorders for girls.
