VIDEO: Utah’s ‘Mighty 5’ campaign gets re-launched
SALT LAKE CITY — The Utah Office of Tourism is re-launching its Mighty 5 campaign in an effort to boost tourism this year.
The Mighty 5 television ad (watch above) will run on prime-time television in eight major western U.S. cities. The ad puts the spotlight on Utah’s Mighty 5– Zion, Bryce Canyon, Canyonlands, Capitol Reef and Arches.
Tourism officials said the campaign is building on last year’s marketing success, which contributed to 6.3 million visits to Utah’s national parks.