Viral Video: Budweiser Super Bowl 2014 puppy love commercial


  • Donna

    Joseph Baria, what a lot of bull!!! Would you rather the dogs be put to sleep instead of being adopted out??? Budweiser did a great thing by promoting adoption. I have 3 rescues myself of all different breeds, the first I adopted was a pitbull/ridgeback mix that had been severely abused, she was almost 2 years old when I got her. She is now the queen of the house and almost 16 years old and she has been a wonderful dog. With lots of love and attention she learned to trust again. The other 2 “adopted” dogs know that she is the alpha, one a husky/doberman mix that is now almost 14 years old, the other a chocolate lab/plothound mix that is 4……all three sleep together, play together and each of them has their own “human” that they had bonded the deepest with……no one needs an education on how some dogs are emotional and may not bond well, most dogs given love and attention will do just fine and will end up in very happy homes. Most people who adopt know that it takes a lot of love and attention when adopting a rescue…..both of my kids worked for the aspca and pet adoptions and the people that were adopting the animals were always explained that. So get a grip……I understand you wanting to keep the pair you had together, but realize that is a unique situation not the norm.

    • jbillyb

      What are you even talking about– it’s like you don’t read my post at all. The commercial literally portrays an adoption denied because of a preexisting bond and I’m trying to say that that’s not right because dogs are loving animals and find new bonds. You just agreed with me and then called me an idiot– maybe you just like cute animal stories so much your reading comprehension goes out the door.

  • Sonia

    I happen to foster for a local dog rescue in my town. We have had hundreds of pure breed dogs come through us for adoption. Breeds from Bernese Mountain Dogs, Red Bone Hounds, Poodles, Shih Tzu’s Labrador Retrievers and many, many more! I for one applaud Budweiser for promoting pet adoption. Every pet rescue needs all the free publicity they can get. Thank you, Budweiser!!!

  • pjtrouble

    The commercial was so sweet! Combining friendship loyalty and love. It was like a Hallmark movie clip. Why can’t everyone appreciate a heartwarming commercial instead of all those negative comments. We got a beautiful full blooded Whippet from an animal shelter. The breeder had issues and was closed down. Besides bloodline shouldn’t define our worth.

  • pjtrouble

    Hello! It’s a commercial for Budweiser not a debate on puppy adoption. I don’t drink but some of you need to have a bud to relax and enjoy a sweet commercial. It’s everyone’s personal decision where they get their pets from or to watch a commercial or not. It’s a commercial!!

  • Laura (@stratcat45)

    Well bred puppies DO end up at shelters whether or not the agreement was to bring them back; trust me one of my best friends works at a shelter. And good dogs come from rescues/shelters, I know because my 3 dogs are rescues as are my 2 cats. We’ve been fostering a kitten since she was 4 weeks old…she’s now ready for adoption and we’ve decided to keep her. Why? Because she’s bonded so well with our other pets – how could we possibly tear her away from them into the unknown?

    Love the commercial! Animal friendships cross boundries and are forever!

  • Colonel John C. Grant

    BUDWEISER is to be complemented on always quality commercials that have great content and meaning! Never will forget their 9-11 Tribute, Stll makes me cry! God Bless the folks that work for BUDWEISER, their hearts are in the right place!!

  • Julia

    Years ago I had an adult black lab (adopted from the pound) that used to go out in the field and ‘play’ with my 2 yr old Pinto all the time. This type of bonding between animals is quite common :)

  • Chanda Hall

    Thought it was a great commercial and gave my dreary,cold,wet,miserable day the ‘aww factor’ . So thank you budweiser :0)

  • cara

    The whole plot of the story was the puppy made a friend with the horse. And he didnt want to get adopted because he already found his home. #Bestbuds forever :)
    quite frankly it was a cute commercial. Thumbs up..

    • Linda Boo

      How anyone can find fault with this commercial, you must be pretty sad people, I loved it and everyone I know loved it, our boss was emailing it all around the office. Can you not just let something so beautiful just be beautiful. They did right by saying adoption because breeders have gotten such bad names because of some very bad places. Pet adoption is much better. Any dog would be lucky to be adopted out of this farm, it was a beautiful place, just enjoy people.

  • Marina Tucakovic

    Congratulations BUDWEISER. It made me cry and it made me smile, and regardless of the how it portrayed love and caring and sharing and connection. THANK-YOU. I suspect while millions will see it at the Superbowl many more will see it as this one will travel the world.

  • Ginger

    It is a great commercial. Very cute. But the puppies do come from a breeder in CA. Which I have no problem with. My problem is that there area some rescues that are claiming the pups are from rescue AND using them to seek donations. That is wrong.

  • Kathy

    I can’t believe all the negative comments, it is a commercial that is adorable. Just enjoy the cuteness and what it was meant to be!!! Entertainment!!!

  • Marybeth

    that was the BEST commercial I have seen in a long time !! Excellant!! Brings tears to my eyes ! Beautiful and so very heartwarming . !!!

  • Sarah

    I thought it was a cute commercial too. The puppy and the horse were so sweet to watch and I liked that the man was cuddling the puppy by the end.

    I find the cannibalistic cereal commercials are more disturbing than a commercial about loving relationships. I think it’s the Crave cereal commercial. Will have to see if there’s postings about that.

  • Hugo

    Te commercial is great…! Those of you that cannot see the fun in it are simply ignorant. A commercial is not ment to be a documentary. Great job Budwiser….!

  • Victoria

    I rescue shelter dogs every waking minute and loved this commercial. I started to over analyze the breed versus buy and a fellow rescuer said to get a grip. Luckily, I don’t think this commercial will encourage too many folks to buy a dog because they probably didn’t sit there thinking “breeder puppies are cute…think I will get one”. Hopefully, they thought “how cute…think I will drink a Bud”. At least Anhauser Busch hopes so…

  • HJ

    you must have not been to a shelter or rescue…you’ll find purebreds there also, trained and untrained. A mind is like a parachute, they both work best when open.

  • Cindy Parker

    disagree…I have a very well bred labrador who ended up in a shelter because of her chronic ear infections…so well bred dogs don’t only come from breeders.

  • Sharon

    Adopt, don’t shop! There are too many dogs now for the homes available for them. Go to a shelter, adopt, instead of breeding!

  • Kathy Mitchell-w

    I take it you have NEVER walked into a shelter or rescue, for if you did you would see all kinds of dogs mutts and purebreds. I adopted a wonderful GSD who’s owner dumped her at the pound with her AKC papers along with her vet records. She never expected at 3yrs of age to be thrown away because they got bored with her. She lived another 8yrs and was wonderful to our family. You sir blew it NOT Budweiser this is one of the best they have done to date.

  • Helene

    I think it’s awesome that they used and promoted rescuing ! I disagree with whoever posted that you cab’t find puppies like those in rescue, you can ! In fact it’s posted on facebook that The puppies in the Budweiser commercial are rescue puppies from Southern Paws Rescue in Maryville, IL. This group could desperately use a shout out; they are always needing donations to keep the rescue dogs healthy!

  • Me

    Seriously, why do you have to be a D Bag, and have a negative comment. ITS A COMMERCIAL!!!! GET VOER YOURDUMB SELF

  • SandyC

    They do NOT blow it!! It’s the sweetest story ever, regardless of the type of dog.. I love labs, but it did not need to be a purebred! Get over yourself!

  • Jeff

    what about fate…maybe the guy who owned the horse, needed a dog…gee the puppy bonded with the dog, the real answer was the MAN will adopt the puppy, not just the horse, didn’t you even see that? people are picking apart a very nice way to get adoption out!! great commercial.

  • Sue

    Really guy its just a commercial, you are way over thinking it. I didn’t even pay attention to the adoption versus buy factor until everyone started being crazy about it. I just liked it because it gave me an “ahhh” moment in a dreary winter.

  • Jerry Brady

    It is just a commercial. Enjoy the “Great Feelings Of Love” that it brings out !At least in me it does! Thanks Linda Wilson for yours also!

    So I would say to all try to view from a place of LOVE not the Neg Place!

    Thank You To “ALL” who Replied to this one !

  • Jen

    Are you kidding me???!!! How can this commercial be anymore than loving and precious. It’s a commercial for crying on a crutch. I swear people look at the negative in everything they say and do. What an idiot!!!! I wonder if your ears just heard what your mouth just said. Move on to a commercial that deserves your attention. Like these scum bag commercial that project and prey on our children. Quit commenting on a heartwarming commercial. Also, get a life!!!!! SMH!!!

  • pjtrouble

    Unfortunately you’re right! Why can’t folks enjoy a heartwarming commercial…one that we actually know what they’re promoting and the participants in the ad actually have clothes on!!

  • Lori

    Totally agree with Sue…its JUST a commercial…and frankly, if it instills an idea to adopt… even better….Why turn cute and fuzzy into an issue?? There’s enough madness out there in our faces every day… People should let us have out little moment of ZEN!! LOL!!

  • Sandra Jo Teeple

    I agree with those who say some are WAY over thinking it….just enjoy, the music, the puppy, the horse, the way it makes you feel, if you don’t like it….. don’t watch it more than once!!!!!

  • Labradors!

    The puppy or puppies used in this commercial are from a reputable breeder in California. I don’t know where people keep getting the wrong info?

  • Labradors!

    I don’t get why everyone keeps talking about the puppy being up for adoption? The puppy is from a reputable breeder in California!

  • Tiffany

    The topic of adoption comes from the sign at the beginning where it says “Puppy Adoptions” not puppy sale

  • DJG

    Reputable or not, no one ADOPTS from a PUPPY MILL! The sign outside says PUPPY ADOPTIONS but looks more like a backyard breeder with a dozen or so of the same breed pups. Misleading to say the least. Those of us in rescue could find you the exact same pup sitting on death row at a local shelter. They should have shot this ad at their local animal shelter and given them credit for it. It is what it is and while it is cute and well done it does not promote adoption in anyway. I’ll stick with the Audi commercial, thank you.

  • Tombi Ericson

    it’s not a breeder in CA, the rescue that is saying they are their puppies, started the lie that they are from CA. They came from Oregon, I don’t know the breeder directly, but know several of their friends and have seen the behind the scenes pics confirming they were her dogs.The poor breeder has gotten so much flack that they are not rescues she’s taken down her FB page and does not want her name associated with the commercial. It’s a cute commercial with beautiful dogs, such a shame the internet hate machine is so revved up about it.

  • DJG

    Seriously? You really believe that just because a dog comes from a so called “reputable” breeder that it will be returned to them? And I guess you think that there are no pure breeds in animal shelters too. Wake up.

  • Laura

    Cindy, plenty of “well bred” dogs end up in shelters, I know because I’ve pulled my fair share of them out over the past twenty years. Until we demand that ALL breeders microchip their dogs so we can make all of them responsible for what they bring into this world, we will always find their dogs sitting in shelters.

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