The thrill is in the story for viral video creators

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

SALT LAKE CITY - A video of the "world's most insane rope swing" in southern Utah has gone viral, but for its creators, it's just another day at the office.

BYU graduate Devin Graham has been making YouTube videos for more than two years. He makes good money, but says the thrill is from the story.

"I just absolutely love creating, just to begin with. And I love for people to share what I create. You know, you create something to be seen," Graham said.

Stunt coordinator Creighton Baird says the rope swing video took an entire day to set up before its filming. Baird says safety is the top priority and no one has to jump if they don't want to.

"We just figured if we're making a video out of this, we're having our friends and family and loved ones jump. We wanted to make sure it was going to be as safe as possible," Baird said.

Graham says there's pressure to create the next "big thing," but mostly his videos are just he and his friends pushing the limits.

"When I do these things, I like them to feel like you're a part of it. So, I don't like it to feel staged and what not. So it's literally just my friends going out, having fun, and making the video together," Graham said.

Right now, Graham is in Hawaii making a new video involving cliff diving.