Mormon BMX biker cites ‘religious reasons’ for leaving Monster Energy
SALT LAKE CITY — Professional BMX biker Colton Satterfield has parted ways with one of his sponsors, Monster Energy, citing “personal religious reasons.”
“Some of [Monster Energy’s] marketing and logos that are meant to be edgy simply are edgy in areas that I personally could no longer support,” Satterfield said in a statement released to Vital BMX. “The decision was not a light one by any means. I regret something seemingly so small, to some, as logos and various marketing, has to divide us; but I know it is the correct decision for me.”
Satterfield, a member of The Church of Jesus Christ of Latter-day Saints, said an energy drink sponsorship “is a big achieving step in action sports” and the company has supported him in ways beyond financial support.
“I wish all the great people there the absolute very best and I thank them for their kind understanding,” Satterfield said in his statement.
According to his profile on ESPN.com, Satterfield has participated in seven X Games events, and has won two gold medals and and one bronze medal since 2011.
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My Winning run from today at Monster BMX Dirt cup at supercross. I put it on the line. What a rad day. Happy to do what I wanted and so pumped to win. Epic contest. Dedicate today to Dave Mirra because truly in all honesty I wouldn't be here with this beautiful passion without his inspiration. Mad love. And props to @patcaseybmx and @coltonwalker1 on 2nd and 3rd. Epic times. Mad love to everyone. Enjoy the techno. Work hard. Make your dreams happen. Mad love for the constant support