SALT LAKE CITY — Feel like Black Friday is the worst of materialism overtaking the true meaning of Christmas and Thanksgiving and Hanukkah and Kwanza every other celebration of something good and joyous?
Just watch Darin Adams and you’ll see that Black Friday can have a joy all its own.
“It's the pursuit of the deal," Adams said. "It's the whole hunt. It's the getting good deals. It's waking up early. It's the whole atmosphere. It's the ambiance."
Watch the story above and he may not convince you to wake up at 4 a.m. and hit the stores next year, but you’ll probably smile at how much he likes it.