Founder of ‘White People’ dating site: ‘We’re not racist in the slightest bit’

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WEST VALLEY CITY, Utah -- The creator of the controversial new dating Web site, '' says the number one question he gets asked is, "Why?" His simple reply: "Why not?"

“What prompted the idea is I was at home a few months ago sick watching daytime television being bombarded with, LDS Singles, Christian Mingle,  you name it there were websites out there and I thought, ‘well, why can’t there be where’” Russell said in an interview with FOX 13 Monday.

The billboard for Russell's website is located along State Route 201, between 5600 west and 7200 south in West Valley City.

The billboard was posted along the freeway Tuesday, causing a lot of conversation, some say is outdated thinking.

Russell disagrees.

“This is 2016,” he said. “You think a lot of those issues we should be able to move past. We should be able to move past the sensitivity, not get offended every time we hear some word you don't think is politically correct.”

While the site seems to have clear intentions, Russell said, anyone can join, regardless of race, as long as they follow the guidelines on the website.

Russell said he got into the finding-a-soulmate business to take a slice of the multi-billion dollar industry.

“it's that simple,” he said. “It wasn't in any way shape or form based on racism or any of those types of things at all. We're not racist in the slightest bit.”

Some have pointed out it's ironic to advertise here in Utah where more than 90 percent of the population is white. But Russell said because he lives here he started advertising here and plans to expand to other states.

Since Friday the website has gone from five members to more than 2,000.

Jeanetta Williams, spokeswoman for NAACP, said she thought the billboard was strange but didn’t feel like the site was a hate group.

Williams released a full statement:

"I thought it was strange that they would put this Billboard up in Utah, especially with such a large White population and the high cost of Billboards. I was surprised when they would put up billboards here so you can meet other white singles because everyday you can meet white singles.
Apart from being perplexed by the need for a service to meet white people in a state that — according to 2014 census estimates — is more than 91 percent white.

I didn't find the website or billboard to be hostile to people of color. However, there might be other underlying reasons for this site.
"If it were some type of a hate group that was putting these billboards up, we would take a closer look at the actual target. But here we're seeing other advertisements for [dating services for] Black Singles, Farmers Singles, Religious Singles, LDS Singles, 50+Singles and others.”


  • anotherbob

    People offended by this need to get a life, people have a preference of who they want to date and this site caters to that. If there is any criticism over this then there should be criticism over the other lifestyle specific sites mentioned.

    • batterytrain

      So people having a preference for who they want to date and hire and procreate with based on racial views is not infact racist? Thank you for your wondrous use of logic there my friend!

    • batterytrain

      You know I want to ask people here, how do you know a white race actually exists and actually existed in the past? How can you prove that it exists? Because it’s easily refutable and you cannot use social definitions of it to actually prove it. Because the truth is that there is no singular white Caucasian race and it never existed in the first place.

    • batterytrain

      And when I say a white race does not exist, I am not saying out of P.C libtardism, I am being serious with real scientific hard evidence. If Whites feel as though they need a dating site in an area where they are the clear majority, why would Blacks not make one being an actual minority and having actual barriers to meeting each other, in response to whites making one and whites controlling all of media that explicitly state that Whites are the best looking people on earth and only whites should exist and procreate with each other?

      And why are whites doing this in a place where they are the majority and control all the thoughts and images of who is beautiful and socially advanced in the first place? Why are Whites doing this in a state that is actually racist to the core and was established by a delusional fantastical racial preacher on dead indian lands and on the premise of whites favoring and co-existing/breeding with each other at the expense and deaths of Indians, and having a social category of white existing due to dead indians?

    • Tom Servo

      Look how much his raging at you lol , even making up lies like you said anything about hiring people base on racial views. His an angry non white upset whites aren’t attracted to him or a brain washed self hating idiot.

  • Robert

    Nice job, I’ve been saying it for years. You can have every other race other than white and its not racist.. Finally there is a website that every race can use..

    • Robert

      Sorry that wasn’t exactly what I was trying to say.. Finally there is a website that white people can use that they don’t have to be profiled as being racist.

  • TLF

    There are plenty of dating sites for specific groups including black, Asian, and various religions. There is nothing wrong with people wanting to date people with specific backgrounds or ethnicity.

  • Mavs52

    This is for miss Williams, so does blackpeoplemeet have an alternative reason for the name? I see absolutely nothing wrong with this website. If people of color have blackpeoplemeet why can’t other races have their own websites. I’m so sick and tired of colored people playing the race card. You yourselves are very racist against Hispanics and Latins. Yet your always crying about the race thing. Please, you were not the only slaves in this country! The native Americans had this country taken from them yet I don’t hear them b!+Ching about any little thing!!!!!!!!

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