MURRAY, Utah -- The Murray Laundry Tower isn't a household name, but watch the video and you may realize you've likely seen it at some point.
It's an old advertisement for a dry cleaning facility between State and Main streets at about 4200 South, and, pretty soon, it will be the calling card for a giant new apartment complex meant for Utahns who want to spend less time in their cars.
"I think you're finding among, particularly millennials, the interest to move away from the automobile and using the great facilities the Utah Transit Authority is providing," said Hunter Knowlton of Parley's Partners, the project developer.
Knowlton said his company has spent "hundreds of thousands" of dollars preparing the site environmentally. The old dry cleaning plant left behind toxic chemicals that had to be removed from the soil.
"What has been for many years a neglected, polluted 200-acre site is about to get a 51 million dollar makeover," said Salt Lake County Mayor Ben McAdams before picking up a shovel for the formal groundbreaking ceremony.
The 378 unit apartment complex will be called "Artesian Springs." Knowlton says the units will be luxury apartments, but 70 percent will be eligible for reduced rents for qualified, low-income residents.