Nintendo President Satoru Iwata dies at 55

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The Nintendo Logo. Image via MGN Online.

By Charles Riley

HONG KONG (CNNMoney) — Nintendo fans around the world are in mourning.

Satoru Iwata, the company’s president, has passed away at the age of 55, according to a statement issued by Nintendo. The cause of death was a bile duct tumor.

Iwata was named president of the company in 2002, when he succeeded Hiroshi Yamauchi. Iwata was only the fourth president in the history of Nintendo, and the first outside of the Yamauchi family.

Under Iwata, Nintendo cut ranks with other console makers, and sought to stretch the definition of “gamers.” He rolled out the popular Nintendo DS and Wii platforms, along with games that appealed to more casual fans.

The DS was a clunky, plastic device that had two screens — one a touchscreen, before that was trendy. It was going up against Sony’s sleek PlayStation Portable, which was compared favorably to Apple’s iPod. But the DS had games that appealed to casual gamers, like Brain Training and Nintendogs, and became a massive success.

Critics similarly doubted the Wii before its launch: It wasn’t HD, it was cheap, it had a weird controller and a funny name. But the platform again exceeded expectations, becoming a key piece of the legacy Iwata leaves at Nintendo.

Iwata addressed his illness in 2014, when he wrote a letter to apologize for missing the company’s annual shareholders’ meeting.

“In general, it is said that a bile duct growth can be difficult-to-treat, partly because of the difficulty of detecting it early,” he wrote. “In my case, luckily, it was detected very early and I had no symptoms.”

Nintendo did not immediately announce a successor. The company said that two other executives — Genyo Takeda and Shigeru Miyamoto — would manage the company in the interim.

After opening higher on Monday, Nintendo shares trading in Tokyo quickly reversed course, losing 0.2%.

— CNN’s Ravi Hiranand contributed reporting.

2 comments

  • Jared

    Thank you, Iwata, for everything that you have done. I have been thinking of you all evening. I have a Wii, a DSi, a 3DS, and they were awesome consoles. The games were awesome, too. Rest in peace (1959-2015). We may have lost a hero, but his legacy will live on forever.

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