Salt Lake Tribune: FOX 13 News #1 in key demographics

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

FOX 13 Studio

SALT LAKE CITY — In an article by the Salt Lake Tribune’s Scott D. Pierce, FOX 13 was named the leading local television news provider in regard to demographics.

During the February sweeps period, excluding the 2014 Winter Olympics, FOX 13 had the highest late news ratings for the 18 to 49-year-old demographic and the 25 to 54-year-old demographic.  Olympic nights skew ratings data and are viewed differently by advertisers.

“Demographics matter to the stations themselves. They matter to the advertisers. And those advertisers pay more to place their commercials in shows with the highest 18-49 and 25-54 demos,” Pierce wrote.

Click here to read more from The Salt Lake Tribune. >>

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.