BRIAN HEAD, Utah - Utah ski resorts have been dealing with a snow drought for the past several weeks, but they hope this week’s winter storm will make up for all of that snow loss.
“Definitely that’s a concern in the whole state,” said Brian Head Ski Resort marketing and sales director Kevin Robison. “Even the whole western United States. It’s been a little bit of a rough winter.”
Actually, Robison said Brian Head Resort has been doing better than other areas, and he said mostly that’s due to their high elevation. At close to 10,000 feet, they’ve been able to keep much of their snow, only making a little to fill in the gaps.
“Being a seasonal area, and relying on weather, you take it as it comes and you do what you can,” Robison said. “And at times you try and get creative.”
Despite not having that fresh powder to offer customers, Robison said they’ve done fairly well throughout the season, keeping fairly busy. The resort is under new ownership this season, and with several million dollars in upgrades, skiers have been impressed with the venues and say any day on the slopes beats a day at the office.
“We love it up here,” Skier Thomas Thys said. “The crowds aren’t too bad, being from Southern California and dealing with Southern Californians, it’s good to get away from all that.”
Still, resort directors are hoping those lines and lifts will fill up after the winter storm. Robison said they’re predicting up to 8 inches of fresh snow from the storm expected to hit Wednesday night.
