The last of the program will be Valentine's Day. Alta will instead be offering a discounted rate start on Feb. 15. The options include a $5 day pass and a $25 for a season pass to ski after 3 p.m.
"We are offering a twenty five dollar seasons pass, where a skier can just come into the office one time and buy a seasons pass and get on Sunnyside and Albion and Cecret every single day of the season. No blackouts." said Connie Marshall, Alta Ski Resort.
Three base area tows will remain free all day, everyday.