Utah McDonald’s among first locations to get fresh beef, not frozen

SALT LAKE CITY – Frozen beef is out. Fresh beef is coming to McDonald’s Quarter Pounders and Salt Lake City locations are some of the first to get it.

The fresh beef, cooked when ordered, is now available in 3,500 restaurants including in Salt Lake City.

McDonald’s also announced Tuesday that Quarter Pounders in every US store except for ones in Hawaii and Alaska will have fresh beef starting in May.

“The switch to fresh beef quarter-pound burgers is the most significant change to our system and restaurant operations since All Day Breakfast [in 2015],” McDonald’s USA President Chris Kempczinski said.

McDonald’s has attempted to change its ingredients and menu over the last several years to shift customers’ perceptions about the food, said Ernest Baskin, an assistant professor of food marketing at St. Joseph’s University.

“This coincides with a national consumer demand for items that they perceive as healthier and higher quality,” he said.