Can you guess which Utah license plate is the most popular?

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SALT LAKE CITY -- It may be the most valuable advertising opportunity for every state in the nation: the license plate.

Utahns have to make a big choice every time they register a new car. Do they identify with Utah's unique red rock landscapes or with the excitement of the greatest snow on earth? It turns out the snow wins, by a fair margin.

Watch the video above for a breakdown of the colleges, causes, and statements available on Utah specialty plates.