Did you buy Red Bull in the last 12 years? You could benefit from $13 million settlement

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Image courtesy Red Bull.

Customers who purchased a Red Bull product between 2002 and Oct. 3, 2014 are owed $10 cash or $15 in Red Bull products, according to a settlement the company agreed to last month.

The company agreed to pay $13 million to consumers to settle two consumer class action lawsuits. Plaintiffs brought the lawsuits, alleging that Red Bull’s marketing misrepresents both the functionality and safety of the company’s beverages.

Drinkers sued the company saying they were misled by the slogan “Red Bull gives you wings,” stating the company’s advertised benefits of “increased performance,” “improved concentration” and “reaction speed” misled customers.

“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable,” one of the plaintiffs said, according to the lawsuit.

Red Bull said they agreed to the settlement to avoid further litigation. However, the company denies any wrongdoing:

“Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”

The court will hold a hearing on May 1, 2015 to decide whether the settlement will be approved. Payments will be distributed within 150 days after the settlement is agreed upon.

To receive a $10 cash payment or $15 in Red Bull products, you must submit a claim form. You can obtain the form by downloading it from this website, or by calling 877-495-1568 and requesting that it be sent to you by mail, or by writing to the Class Action Settlement Administrator at Energy Drink Settlement, c/o GCG, P.O. Box 35123, Seattle, WA 98124-5123.

No proof of purchase is necessary to obtain settlement benefits.There are four ways to submit a filled-out Claim Form:

  1. On this website (filed online by no later than March 2, 2015);
  2. By email to the Class Action Settlement Administrator at energydrinksettlement@gcginc.com (by no later than March 2, 2015); or
  3. By fax to the Class Action Settlement Administrator at 844-553-1373 (by no later than March 2, 2015); or
  4. By mail to the Class Action Settlement Administrator at Energy Drink Settlement, c/o GCG, P.O. Box 35123, Seattle, WA 98124-5123 (postmarked no later than March 2, 2015).

5 comments

  • bob

    What a freaking joke. Paying people $10 because they may have believed they’d sprout wings? I wouldn’t accept that dirty money even if I were a former customer.

    But you don’t have to be a former customer. No proof of purchase is necessary. You can simply fill out the form and get free money you’re not entitled to.

    This country is over, and our court system is nothing more than a racket run by corrupt lawyers for their own benefit. Anybody who takes this money, whether they’ve bought Red Bull or not, is a crook.

    • Anonymouse

      If you read the whole thing, you’d see that nobody thought they’d grow wings. It’s accusing their claims of enhancing performance and reaction speed. Whether or not it actually does as advertised, red bull did agree to the terms of the class action lawsuit so take that for what it will.

      The article also states that a judge will hear the case next May, and could decide that the lawsuit is not founded and ask both parties to come to a more reasonable consensus.

      Also, no proof of purchase required, because expecting someone to hold onto a receipt for a product they drank maybe a few times, over the last 12-13 years is beyond reasonable. there are probably people who could and probably will try to take the dirty money, but to those who file who actually had a red bull, who felt ripped off…I say good on em.

    • Jesus

      “Paying people $10 because they may have believed they’d sprout wings?”

      Reading comprehension -4/10. May God have mercy on your soul.

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