Man falls 45 feet off SLC billboard

SALT LAKE CITY – A man fell 45 feet off a billboard in Salt Lake City on Thursday afternoon.

The incident happened at 635 West and 700 South just before 12:45 p.m. Thursday.

Fire crews say the man was conscious and breathing when they arrived. He was taken Intermountain Medical Center in serious condition.

Firefighters say he likely survived the fall because he was wearing protective equipment, which reduced the impact.